The resulting token structure operates much like a colorful artistic Super Bowl ticket of past years, said Alex Shultz of Fyooz. It’s a collectible piece of artwork that also grants its holders access to an exclusive event.
London said AUX Live will also begin accepting payment in Fyooz’s token for fans outside of the U.S. (Shultz was hopeful the company can soon add the U.S. to that list. He’s waiting for input from token-skeptical securities regulators on the matter.)
Only last month Malone and Dre launched their first NFT crossover event with the suds-soaked “Celebrity World Pong League.” There, as here, the rapper partnered with Fyooz to bring an experiential crypto offering to fans. Holders of the NFTs minted in that event were given the chance at playing pong against the rapper.
London said the Pong NFT event, which launched right at the start of the current NFT mania, outperformed his expectations in terms of community engagement and uptake. He said it laid the foundation for the act to develop the far more robust program debuting now.
This content was originally published here.