From Laal Singh Chaddha to Shamshera, Bollywood is evidently suffering from a dry spell at the box office. Among a pool of flop films, only a few films like Brahmastra, Drishyam 2 and Unnchai managed to beat the odds and attract audiences to the ticket windows. Some blame the current crippling scenarios of Hindi cinema or boycott campaigns while some believe the filmmakers are lacking to provide quality content.
Karan Johar, who has been in the business for a couple of decades now, got candid about the current situation of Bollywood and gave a detailed breakdown of the business model that is proving to be a huge failure. According to Indian Express, the Dharma head sat in a roundtable interaction organised by Galatta Plus to speak about cinema.
Getting into the nitty-gritty of statistics, Karan Johar said of the Hindi belt, ”Mumbai and Delhi, which account for 60% to 70% of the number that comes in, they haven’t been behaving as consistently as they were pre-pandemic. So, what has been working is only the spectacle films, even if they’re dubbed films,”
The filmmaker called the current market’s behaviour ‘erratic’ and said, ”Always know, if the heartland and Gujarat step on board, there’s nothing stopping you. The moment those two territories are distant from your film, you can never do a very large number. So, Gujarat, and CPCI Rajasthan have to step on board, and that’s just how the business model works,”
Karan Johar was also of the opinion that Bollywood has become a trend-chaser since the 1980s after hopping on the remake bandwagon of South Indian films. Citing After Hum Aapke Hain Koun, the filmmaker said, ”Everyone, including myself, decided to jump on the bandwagon of love, and Shah Rukh Khan was created,”
According to the outlet, Karan Johar further added, ”That’s the problem, we actually lack the spine and lack the conviction. We, who should be very grateful to Salim saab and Javed saab, we let go of that cinema and went to Switzerland”.
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