Groupon today took one more step ahead in its bid to be a simple daily deals site, and more of a general go-to place for local businesses and all of their e-commerce efforts: it has launched a new format and online presence called Pages. This is an online directory that will give businesses their own home page on Groupon’s site, where offers, news, user reviews and other information will live — and lets Groupon compete against Yelp, Foursquare, Google, Facebook and the dozens of others that aggregate local listings and provide individual pages for each business in the process.
Groupon says that while it has quietly been building up the service, it has already created 7 million Pages. Now, with the service officially going live, Pages is opening up to all U.S. businesses.
Indeed, this is a volume play and an attempt to widen Groupon’s profile beyond that of a place where people go to redeem a specific deal and never visit again until the next eye-catching deal comes along.
“Pages brings millions of additional businesses to the Groupon marketplace and connects them with our large community of mobile users looking for things to do, see or buy,” said Eric Lefkofsky, Groupon CEO, in a statement. “We’re giving these merchants their own space on Groupon and new tools to highlight their business and bring new customers through their doors.”
What’s also interesting about Pages is that it’s a twist in how Groupon is tapping into its own big data…